At Orgro, our company that specialises in strategic organisational development, we recognise the importance that sales have in any successful organisation. It’s fundamental to generating income and profit with which to grow and sustain the business.
Without sales and the creation of a customer base, the concern cannot exist. Irrespective of whether it’s a small company or a large group, promotion of products and services by trained individuals or a specially appointed team, is vital to its existence and ultimate success.
There are those who claim that so and so is born a salesperson. He or she can sell ice to Eskimos, they usually say.
Such statements are usually made by persons who are convinced that they themselves lack a special something, an elusive quality, which enables some to sell products or services with apparent confidence and ease, while others shy away from anything to do with this function, likewise training programmes that teach this skill to others.
However, even accomplished salespersons can benefit from additional professional training, even if only as a refresher course, because the world of business, commerce and industry is constantly changing, evolving and developing in new directions. Getting left behind is not an option.
Naysayers forget that they have been selling since virtually the day they were born. Everyone is engaged in sales during almost every waking moment – naturally and without any training. On a daily basis, people sell themselves.
If you still doubt this, ask yourself a few questions. Do I have friends? Do I belong to a club or similar organisation or group, have a job, husband, wife or partner? Do others acknowledge my presence and greet me? Invariably, the answers are affirmative. That means that you’ve already sold yourself and continue to do so, blissfully unaware that you are engaged in sales.
Admittedly, a career in sales is a somewhat more complex matter. Nevertheless, equipped with competent training, almost anyone can sell. Overall, training is an essential component of personal, team and organisational development, with which to ensure that your people, your products or services, and your business are relevant and sustainable and remain so (probably improving further) in the future.
In today’s often challenging and competitive environment, it’s more important than ever to equip your personnel with the knowledge and skills with which to meet and exceed workplace demands, whilst having the wherewithal to promote your goods, services and winning culture at every opportunity. Orgro’s sales and other training modules are designed to train your people to perform accordingly.
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